Core Principles

Confidentiality and Integrity
We hold ourselves accountable to the highest ethical standards and the highest level of integrity in the financial industry. We will not engage in any behavior that could compromise either the integrity of our advice to clients or their personal privacy. We adhere to the guiding principles of the Financial Planning Association (FPA) and the National Association of Personal Financial Advisors (NAPFA).

Objectivity and Fee Transparency
Because we do not receive commissions or other fees from any third party, we are able to give our clients unbiased recommendations.

We do not have financial relationships with any brokerage firms or money managers. Accordingly, we are not obligated to favor or promote any firm’s proprietary financial and investment products. We make recommendations that are appropriate for our clients’ situation.

Each person has a life story that must be integrated into a customized financial plan. Responding to specific concerns and goals is at the heart of our approach. We get to know our clients on a personal as well as a financial level.